Have you ever been pondering the concept of turning into a content material creator? We’ve 10 enjoyable and worthwhile content material creation niches so that you can discover in your journey.
Once I first examined the net content material creation waters as a household blogger about **checks watch** 17 years in the past, I used to be instantly hooked. Like so many creators on the market, I beloved the chance to share my distinctive perspective with readers, and inside only a few years, I used to be an everyday blogger for an award-winning parenting journal.
Nowadays, I nonetheless write household blogs, however I’ve additionally transitioned right into a full-time freelance content material creator, the place I share my experience on a couple of of my favourite subjects, like journey and TV, by way of function articles, information items, and YouTube movies. The most effective issues about my job helps different aspiring creators get began within the enterprise.
I usually discuss to people who would like to enter the world of content material creation, however they’re anxious they’re beginning too late and every little thing has already been accomplished. However one factor I’ve discovered is that it’s not nearly what you say however the way you say it — when you’ve got a singular voice, there’s a worthwhile area of interest on the market for you.
Right here’s a brief and candy intro to the world of content material creation, adopted by an inventory of 10 nice content material concepts that can assist you get began.
Fast Primer on Content material Creation
For the entire years I psyched myself out over whether or not I had something worthwhile to contribute or if anybody would go for my pitches, one factor I discovered fairly shortly is that it’s not that onerous to get into content material creation when you get a deal with on a couple of fundamentals.
1. Understanding and connecting along with your target market
That is a kind of issues that most likely appears like a no brainer however is just too usually ignored by starting content material creators. That’s as a result of it’s all too simple to get hyper-focused on simply attempting to get one thing on the market whenever you’re simply getting began within the content material enterprise.
Whether or not you’re creating make-up tutorials for YouTube, posting on social media, or creating 3,000-word options for an leisure web site like I do, connecting along with your target market is at all times the primary motive for doing it. Not solely does that imply pondering of the way to make your content material fascinating, contemporary, and accessible, however it additionally means placing collectively well-organized content material in an approachable voice that your readers or viewers will take one thing away from, to not point out need to come again for extra.
Anytime you’re creating a brand new function, put up, or video, considered one of your biggest investments will at all times be the time and power you spend desirous about how your viewers will obtain it.
2. Integrating SEO
Whether or not you’re buying pitch items as a freelancer or creating your individual YouTube channel, SEO (search engine optimization) is the bread and butter of your small business. In a nutshell, search engine optimization refers back to the belongings you do to make your content material extra seen to serps, which in flip drives visitors to your content material.
Whether or not your monetization technique facilities round internet affiliate marketing, the place you earn a fee for each buyer that clicks by way of out of your content material, or your host web site earns cash by way of advert income, all roads result in search engine optimization.
Within the writing world, it’s often only a matter of together with a sure variety of key phrases, headers, backlinks, and exterior hyperlinks. For video and social media, it sometimes means together with the fitting key phrases and tags in your description. I like to recommend watching a handful of movies from search engine optimization specialists to realize a grasp of the idea.
The nice factor is that you simply don’t want a level in advertising and marketing to grasp the fundamentals of search engine optimization, particularly since what’s thought-about search engine optimization greatest practices at some point can change with a single Google algorithm replace. And when you’re freelancing, search engine optimization technique can fluctuate from one writer to the subsequent.
3. Elevating your content material high quality
The most effective issues you are able to do as a content material creator is to contemplate your content material high quality a piece in progress and decide to continually honing your craft. Regardless that I’ve been writing professionally in a single capability or one other for many years now, I’m continually pushing myself to supply higher content material.
For me, this implies studying and consuming content material from content material creators I contemplate to be higher than myself and contemplating what makes their work stand out. It additionally means studying as a lot as I can concerning the subjects I cowl and taking the time to carry out high-quality analysis anytime I current new data.
A Few Phrases on Publishing Content material
To a sure diploma, the kind of content material you’re creating will inform the medium and platform (or platforms) you select to publish on. Whereas it’s essential to contemplate issues like monetization potential and digital advertising and marketing whenever you’re a full-time self-published content material creator, don’t let overthinking maintain you from getting began.
My first weblog was actually only a low-grade Blogspot web page. In full transparency, it wasn’t nice, and I even acquired a handful of snarky feedback infrequently. However I might do all of it once more as a result of it gave me a venue to find out about importing content material and to experiment with the kind of content material I wished to create till I discovered my voice and area of interest.
Most significantly, it gave me a spot to point out that I may do it, which finally led to different jobs down the highway.
When you’re within the “virtually” section I as soon as was, right here’s a brief and under no circumstances complete checklist of concepts for the place to get began publishing your content material:
- Weblog Platforms: Platforms like Blogger, Medium, Substack, WordPress, and even Tumblr are all nice locations to put up weblog posts and even share pattern content material when you’re an aspiring freelance content material author, significantly since most publishers need to see reside hyperlinks earlier than hiring you.
- Reside-streaming Platforms: My teenage avid gamers love watching different avid gamers do walkthroughs on websites like Twitch, Discord, and Steam.
- Brief Video Platforms: Shorts are top-of-the-line methods to select up an viewers, since most of us love endlessly (and infrequently mindlessly) scrolling by way of them on websites like Fb, Instagram, TikTok, and YouTube. And producing shorts is a heckuva much less funding than long-form video content material.
- Podcasts: When you’d love to start out a podcast however you’re unsure go from the concept section to Apple’s Prime 10, begin by releasing it on YouTube or Substack.
Selecting a Worthwhile Area of interest
I can’t overemphasize the truth that nearly any area of interest subject has the potential to be worthwhile when you’ve got a singular voice and are dedicated to placing within the work. And it’s okay to shift gears if what looks as if an incredible concept at first doesn’t change into essentially the most worthwhile area of interest — a number of of my favourite YouTubers began off making one sort of content material earlier than shifting on to search out success with one other.
I genuinely consider that one of the best content material will both be one thing you’ve acquired a robust experience in or it’s simply considered one of your life’s passions — a declare that comes from my very own expertise taking deep dives into fandom TV reveals like “Severance” and penning Disney journey recommendation.
Nonetheless, some content material niches simply at all times appear to have room for a gradual stream of latest creators. Listed below are 10 of one of the best of one of the best content material creation niches, together with a couple of hyperlinks to creators I like in every class to encourage you:
1. Private Improvement
The private improvement umbrella is a fairly broad one, encompassing a variety of subjects, however all of them must do with bettering your viewers’s lives in an space like funds, entrepreneurship, profession, or relationships. When you’ve at all times had a present for motivating others or a normal curiosity in self-improvement, this could be a incredible discipline to get into.
One among my favourite content material creators on this class is Caleb Hammer, a hilarious and plain-spoken YouTuber who has exhausting conversations about funds along with his company to assist them get free from debt. Or take a look at Midwest Magic Cleansing, a YouTube account that shares movies of themselves cleansing folks’s houses, together with encouraging content material.
2. House Decor
As somebody who spent a lot of the mid-2010s obsessing over my Pinterest feed, I do know all too nicely the countless attract of dwelling decor content material. It’s an space that individuals can’t appear to get sufficient of, most likely as a result of it affords nice escapism, and we may all use somewhat assist with our houses. It helps to have a background in structure or inside design, like Cliff Tan, the architect behind Pricey Fashionable, a YouTube channel that makes use of feng shui rules to assist folks design their interiors. However you may as well discover a great deal of nice content material on the net from people who simply have a eager eye for design.
3. True Crime
There appears to be virtually no restrict to what number of true crime creators can match on the web. Three of my favourite creators truly began off producing one thing extra benign solely to shift into producing delicate, victim-centered, true crime content material as a result of it was one thing that them personally. And I’ll say it once more louder for the parents within the again, one of the best content material is content material you’re serious about.
Take Bailey Sarian, who began off doing make-up content material that finally led to her ‘Homicide, Thriller & Make-up’ collection, which in flip led to extra true crime content material. There’s additionally Mike Oh of That Chapter, who began off creating conspiracy principle content material and now has a real crime YouTube channel and podcast, and Stephanie Soo, a real crime creator who acquired her begin producing mukbang (consuming meals) content material.
4. DIY Tasks
Whether or not they’re watching it to unwind after a protracted day at work or actively trying to be taught a brand new talent, folks love DIY content material. House renovation and restore creators like House RenoVision DIY can train you to turn into your individual contractor. However loads of people (myself included) simply love following another person’s private journey by way of a DIY renovation. Try Skote Open air to see a pair who rebuilt a house in Newfoundland.
Or you can share different varieties of DIY content material, educating people make something from DIY dwelling decor to greenback retailer initiatives.
5. Vogue
Vogue content material is a good area of interest for aspiring bloggers, Instagram creators, and brief type video creators to get into. Folks love accounts that present them model outfits, like Andrea’s Vogue Galaxy. And there’s at all times a marketplace for snark accounts that poke enjoyable at over-the-top runway trend like Refashioned Hippie.
6. Journey
I like writing journey content material for Discover and Islands as a result of it provides me an opportunity to be taught (and share) the easiest journey ideas with my readers. It’s additionally one other space that appears to do nicely, irrespective of how the economic system is doing, as a result of even when people can’t afford a trip, they’ll nonetheless get a great deal of enjoyment out of studying or watching movies about it.
7. Animal Content material
I can’t inform you what number of hours of my life I’ve misplaced (and beloved shedding) to watching different folks’s pets. In a time when the world is more and more divisive, there’s simply one thing completely soul-soothing about having fun with the easy sweetness of our animal associates. Whether or not you’ve acquired tiny cows or a speaking canine, anyone on the market would most likely take pleasure in your pet content material.
8. Product Opinions
Folks love product overview content material as a result of it provides them an opportunity to find out about how a product works and holds up with out truly having to lose their very own cash. It’s an incredible job for somebody with a extremely analytical thoughts like my husband, who opinions tech merchandise for SlashGear.
Whether or not you’re into make-up, on-line outfitters, toys, and even one thing like artwork provides, I can virtually assure there’s somebody on the market on the lookout for that sort of content material. There’s even a marketplace for creators who purchase big numerous Amazon returns or bizarre, unrealistic AI commercial merchandise. It’s me. I’m that market.
9. Wellness
If this class makes you cringe and consider pseudoscience, worry not. There’s a world of content material within the wellness sphere that offers with issues like exercise routines and normal self-care. I’ve acquired a member of the family who creates completely beautiful mindfulness content material and affirmations on her Instagram account, Gradual Mel Wellness.
10. Meals
That is one other area of interest class the place you don’t must be an knowledgeable to constantly create good content material. Positive, you may share recipes like my favourite meals historical past professor, Max, over at Tasting Historical past. However you can additionally do issues like examine each single model of orange soda at your native grocery retailer or study questionable on-line recipes like Tanara Double Chocolate Productions of “All people’s so inventive!” fame.
Content material Creation Niches Wrapup: Time to Make Content material Magic
Now that your head is hopefully swimming with concepts for the subsequent greatest worthwhile YouTube channel or weblog, I can’t wait to see what you create! Keep in mind, the toughest step is simply selecting to get began, so what are you ready for?
Are you a creator with a weblog, podcast, or YouTube channel you’d like to share? Tell us within the feedback, and completely happy creating!