Some of the efficient methods to get the phrase out about your enterprise is thru media publicity. However for a lot of entrepreneurs and small enterprise homeowners, hiring a PR agency simply isn’t within the price range. Whereas you should purchase DIY media kits and lists, the entire means of pitching your enterprise and following up might be exhausting.
Fortunately, there are lots of on-line sources that often characteristic feminine entrepreneurs and enterprise homeowners in interviews and podcasts. So if you need extra media publicity in your weblog, direct gross sales enterprise, or startup listed here are some websites to get in contact with.
However, earlier than you begin pitching these media retailers, be sure you observe these steps.
1. Gradual Down
Don’t simply run by way of this listing and ship each single one among these retailers an electronic mail pitch. Take your time and analysis every outlet to ensure it’s match. Dig round and see what forms of tales they often characteristic, observe them on their social media channels, go away considerate feedback on their blogs, and share their stuff. When you’ve finished your homework and found out the perfect retailers, then take into consideration your story angle.
2. What’s Your Distinctive Angle?
Publishers and podcasters don’t need to publish uninteresting and boring materials, that’s why it’s as much as you to determine what’s distinctive about your story.
These are matters that individuals need to find out about; they need to see the way you had been capable of do it. Take the time to determine what’s distinctive about you and your enterprise. When you don’t have something noteworthy to share in the intervening time — wait till you do. You’re more likely to attain media publicity when you have a novel story or one thing particular occurring that correlates with a theme that the outlet is overlaying that month.
3. Sending Your Pitch
Whenever you submit your pitch, you should definitely observe all the instructions that the outlet supplies. In the event that they don’t have directions, hold your electronic mail brief, candy, and to the purpose, additionally you should definitely personalize it. Nothing’s worse than receiving an electronic mail that begins off, Expensive Writer! And no matter you do — don’t copy and paste your press launch into the physique of the e-mail. Pitching somebody a narrative concept may be very totally different than submitting your press launch to a distribution web site. Take a look at this text from Forbes; it has some nice dos and don’ts for pitching the media.
4. Observe Your Efforts
Hold observe of your PR efforts by making a spreadsheet with the retailers you’ve contacted. Embody the date of first contact, the e-mail deal with, web site, identify, and some other pertinent info. Having a spreadsheet will assist hold you organized, and it’ll forestall you from contacting the identical outlet for a similar story time and again. Imagine me; I’ve obtained the identical pitch a number of instances from the identical group, and it’s extremely annoying, unprofessional, and a waste of time for all events concerned.
5. Ship the Items
When you hear again from a media outlet, you should definitely observe by way of on their requests. If they need a written interview again by a particular date, then you definitely higher ship. Lacking due dates and submitting sloppy work not solely makes you look unprofessional, however it could actually additionally destroy your status rapidly. Make sure you have a professional-looking headshot readily available in your interview; you’re the face of your enterprise and submitting a grainy picture the place you chop your loved ones out of the picture isn’t going to make impression.
6. Unfold the Love
After the piece has gone dwell, it’s not solely considerate to ship a thanks word to the outlet or particular person, however it’s a lot appreciated once you share the characteristic by way of your advertising channels. Spreading the love not solely helps you, however it additionally helps them construct their viewers and site visitors as effectively.
Now that the fundamentals of pitching — you may scope out which internet sites could be match for your enterprise.
Websites Ladies Entrepreneurs Can Rating Media Protection:
Biz Ladies Rock
Biz Ladies Rock includes a weekly podcast known as, Enterprise Ladies Wednesday. To be thought of for the podcast sequence, fill out this manner.
Enterprise Amongst Mothers
Julie from Enterprise Amongst Mothers options mom-owned companies and direct sellers in written interviews on her weblog, she additionally has visitor running a blog alternatives.
Inventive Biz Rebel
Be a part of Etsy Sellers, Kelly Parker Smith and Caroline Hull on their weekly podcast, Inventive Biz Rebel — simply fill out this manner for consideration.
Earn Spend Stay
Earn Spend Stay has an interview sequence known as Actual Discuss, the place they interview feminine entrepreneurs and professionals. The purpose for these interviews is for his or her viewers (younger adults ages 18-24) to study extra about find out how to discover success of their subject, however the publicity is mutually helpful for interviewees. Earn Spend Stay additionally accepts visitor weblog posts from 20-somethings.
Empower Lounge
The Empower Lounge options interviews with Rising Stars (ladies who’ve launched a enterprise however are underneath the 1 million income mark) and Mentors (ladies who’ve constructed a 1 million greenback + firm).
Feminine Entrepreneur Affiliation
The Feminine Entrepreneur Affiliation options interviews with ladies who’re members of their Members’ Membership. At present, there’s a waitlist for the Members’ Membership.
Freelance Mother
The Freelance Mother options interviews and case research on her web site. I didn’t see instructions on find out how to apply for consideration, by you may strive contacting Lisa by way of her contact kind.
HARO
HARO (Assist A Reporter Out) is a every day electronic mail crammed with PR queries from bloggers, journalists, writers, magazines, and extra. It’s one hundred pc free to make use of. All you must do is join a subscription and reply to particular person PR queries.
I Need Her Job
I Need Her Job options interviews and artistic submissions (visitor weblog posts). To be thought of for an interview, fill out their on-line software kind, and for artistic submissions ship your article to [email protected].
Jess Energetic
Jess Energetic is in search of “new visitors that uplift, encourage, educate, or assist us dwell a bit extra deliberately from a consciousness, vitality, and circulate perspective.” She is just not in search of business-focused visitors. If this sounds such as you — apply for consideration right here.
Jessica Murnane
Jessica Murnane is the writer of One Half Plant. Her One Half Podcast options inspiring minds in wellness, music, meals, vogue, and design. Observe the instructions on this web page to counsel a podcast visitor.
Mother Useful resource
Mother Useful resource options mother bloggers, merely fill out out the web software for consideration.
Pep Talks for Aspect Hustlers
Shannen Mattern hosts the podcast, Pep Discuss for Aspect Hustlers. Whereas I don’t see a proper invite or software on her web site, when you have a compelling story you may pitch it to her.
Permission to Hustle
Permission to Hustle options Highlight Hustles from profitable ladies entrepreneurs.
SCORE
SCORE provides profitable enterprise homeowners the chance to be featured on their web site, in nationwide or native newsletters, press releases and extra. Fill out the shape on their web site for consideration.
Succeed as Your Personal Boss
Melinda Emerson, the “Small Biz Girl” options profitable enterprise homeowners on her Thursday, Twitter Chat, #SmallBizChat. To use for consideration as a visitor, fill out this manner. Melinda at present has over 324K Twitter Followers!
The Introvert Entrepreneur
Beth Buelow is an writer, speaker, {and professional} coach. When you’d prefer to be thought of as a visitor for her, How Can I Say This Podcast which is concentrated on battle and communication abilities, fill out this manner.
The Tiffany Han
Tiffany Han is a enterprise strategist for highly-creative ladies. When you’d prefer to be thought of for a visitor on her podcast, fill out this manner.
Internet.com
Internet.com options ladies in enterprise. I couldn’t discover find out how to submit your story, so you’ll have to do some trial and error when attempting to contact them.
WE Journal for Ladies
WE Journal for Ladies interviews ladies entrepreneurs who’ve owned their very own firm for not less than one 12 months and have a narrative to share. Your online business might be positioned anyplace on this planet however should be least 51 p.c woman-owned.
Why Not Mother
In case you have a mom-owned boutique or enterprise, you may apply for Why Not Mother’s featured interview sequence. Tonia additionally has alternatives for visitor weblog posts.
Ladies on Enterprise
Ladies on Enterprise used to characteristic ladies in enterprise interviews. I’m unsure if they’re nonetheless doing this, however you may contact them by way of their on-line kind. Ladies on Enterprise additionally settle for visitor weblog posts.
Work-At-Residence Success
Leslie from Work-At-Residence Success gives each men and women on her web site, media publicity by way of her Success Story Interviews.
Conclusion
Being featured on main web sites and standard podcasts isn’t rocket science, it simply takes a bit of due diligence in your half. Keep in mind to maintain observe of your efforts and to observe up when wanted, however don’t be overly assertive. When you don’t obtain a response after your follow-up electronic mail, take it as an indication that they’re not .
Have you learnt of a web site, podcast, or weblog that gives feminine entrepreneurs media publicity? Be happy to drop your hyperlink under. When you loved this put up — please share it in your favourite social media web site.
Initially printed on June 6, 2014. Content material up to date on April 17, 2019.