Sponsored by eBay Advertisements
Are you on the lookout for a straightforward method to increase your eBay gross sales, however with the ever-changing advertising panorama, you’re uncertain of what to give attention to? One advertising technique that you could be not have thought of is utilizing gross sales traits knowledge in your campaigns. By analyzing shopper behaviors and gross sales knowledge and incorporating this into your advertising technique, you possibly can meet and even exceed your gross sales targets.
On this submit, you’ll learn to use the eBay Advertisements gross sales traits calendar to strategically improve your attain and gross sales and plan your stock and promoting technique for all the yr.
What Are eBay’s Gross sales Developments for the 12 months?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote finest throughout totally different instances within the calendar yr. By taking a deep dive into gross sales traits, eBay sellers can higher plan their stock, promoting, and advertising price range and know what to anticipate for the yr forward.
For example, when you had been an unsightly Christmas sweater vendor like Anne Marie Blackman, you’ll wish to refill on sweaters throughout the summer time months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a easy instance of following vacation gross sales traits, different gadgets like brooches and pins are tougher to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales traits calendar (which you’ll be able to obtain from their weblog) that highlights product suggestions for every month. This gross sales traits calendar, which is predicated on data-driven analysis from eBay Advertisements, highlights when shoppers are purchasing for sure classes of things, so you possibly can improve your promoting spend to customers who’re primed to buy.
Listed here are simply among the gross sales traits, months, and common proportion will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Laptop Displays and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Laptop Circumstances: 45%
- Toner Cartridges: 15%
- Cell Cellphone Circumstances: 10%
- Business Espresso, Cocoa, and Tea Tools: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Could
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automotive Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Sneakers: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Hearth and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Baggage: 50-65%
- Greeting Playing cards: 30-40%
- Sluggish Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- Dwelling Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Easy methods to Use These Gross sales Developments to Enhance Your eBay Gross sales
With this data of gross sales traits, you should use the calendar to plan out your advertising technique for the yr. Not solely can you intend accordingly to ramp up stock, customer support, and promoting, however you possibly can make the most of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to be certain that you optimize your listings; this contains having detailed product descriptions which can be optimized for search. Utilizing a thesaurus is a superb method to just be sure you’re together with all of these related key phrases and phrases that clients is likely to be looking for. If website positioning writing isn’t your sturdy swimsuit, you possibly can at all times use synthetic intelligence (AI) software program instruments that will help you craft a sophisticated description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally wish to have high-quality pictures from a number of angles. Making a short-form video is one other nice method to stand out out of your competitors.
Use eBay Promoting Choices
The most effective methods to maximise your promoting {dollars} is to run your campaigns when traits are sizzling, and eBay has many choices for rising the visibility of your listings.
With eBay, you should use Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you possibly can select your price range spend and audience and examine insights in your vendor hub. Not solely are these adverts simple to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted gadgets.
One other promoting methodology to contemplate is eBay Offsite Advertisements. These adverts lengthen your attain and improve your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements might be accessed and arrange in your eBay vendor hub, making your paid advertising efforts a snap.
Leverage Social Promoting
Social media advertising is a superb method to attain your audience (particularly when you’re focusing on Gen Z and Millennials) and to get extra visibility in your eBay listings!
If you happen to’ve added a video to your eBay itemizing, you possibly can repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Brief-form video content material has by no means been extra widespread, and utilizing them is usually a extremely efficient method to improve site visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. For example, when you’re promoting an espresso machine, you possibly can report a how-to video on how you can brew the right shot of espresso. Or, when you’re promoting clothes, you possibly can create a video on how you can fashion the merchandise for a sophisticated and trendy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app modifying instruments. Simply jot down a couple of video concepts, movie your content material together with your smartphone in some pure lighted areas, edit, and publish. It truly is that simple!
Different types of content material advertising you could wish to use to advertise your eBay enterprise embrace beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month electronic mail newsletters. No matter digital advertising strategies you determine to make use of, keep in mind to maintain your audience in thoughts and to be constant in your efforts.
Present a Optimistic Buyer Expertise
With extra consumers in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and delivery.
The most effective methods to construct buyer loyalty is by being attentive to your clients’ wants. This implies delivery merchandise expediently and replying to buyer queries rapidly. When clients have a optimistic expertise with your corporation, they’re extra prone to buy from you once more.
And let’s not overlook about buyer satisfaction critiques! When procuring on-line, most prospects will shrink back from storefronts with poor suggestions critiques. This text has some good ideas for reinforcing your eBay rankings.
Use the eBay Vendor Heart Assets
eBay desires its sellers to achieve success; that’s why eBay presents sellers a ton of free assets, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the data you should achieve success in your on-line enterprise. From ideas for getting began and delivery know-how to superior matters on how you can develop your corporation with bulk listings and promoting.
eBay Gross sales Developments Wrap-Up
Growing your eBay income has by no means been simpler! By analyzing these essential gross sales traits and planning out your advertising efforts for the yr, you might be higher ready to cope with regular e-commerce peaks and valleys. Figuring out this info is not going to solely enable you to make the most of sizzling gross sales seasons, however you too can higher make the most of your promoting {dollars}, giving your eBay enterprise a successful gross sales technique!
To study extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This submit was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please remember that we solely promote promoting from firms we will legitimately suggest to our readers. See our disclosure coverage for additional info.